The word ‘brand’ can mean many things to many people – some of it nebulous and not all of it positive.
Essentially your brand is defined by every touch-point your employees, audience, prospects and competition associate with you.
All senses are employed to make value judgements about your business; sight (visual identity), sound, touch and even smell.
Your brand is seen and heard. It’s experienced. It’s felt. It’s copied and aspired to. Or not. Brands live and they evolve. How do your staff react to customers? How do they answer the phone? What do they wear? That’s your brand. Is your web presence a positive, intuitive, mobile friendly experience? Is it dull and frustrating? That’s your brand. Are your products or service offerings thoroughly considered and communicated in clear and engaging ways to your customers? Again, your brand. We could go on! Thousands of words could be written about the whys and wherefores of ‘brand’.
Ultimately, the ‘difference’ starts through listening to your challenges, understanding your offering and your audience. Who, what, where and why? What is the essence of your brand vision? Can you describe it in one sentence? If not, you should.
This is where we begin – and through conversation, analysis and creative thinking, we deliver strategically considered brand solutions that will clarify, promote, increase equity and awareness – and excite.
Talk to us about your brand – a revolution of ideas starts here.